Behind the scenes, sponsors who have pumped billions of dollars into the Tokyo Olympics have grown increasingly nervous about how the coronavirus outbreak will impact the tournament.
In a rebuff to Coca Cola's plan to reopen its plant at Plachimada near Palakkad in Kerala, the Perumatty Panchayat has rejected the soft drink company's application to renew its licence on the basis of the Kerala High Court order permitting it to dra
The entire series consists of the shorter format of cricket, which draws more audiences.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
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The high court, while directing the companies to make 'a complete and full disclosure', had asked them to either declare that soft-drinks did not contain pesticide residues. Challenging th HC order, the two MNCs had moved the apex court in August 2005 on the ground that such a disclosure could not be printed on their bottles without fixation of standards by the central government.
Coca Cola has got a clean chit from TERI for eco compliance. Its report said Coke meets with all Indian regulatory requirements.
Sales of refrigerators were higher this year versus last year.
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
Advertisers across product categories are using advergaming to push their brands
Coming from a family that has a 140-year history of growing coffee, Siddhartha, 59, initially dabbled in stock trading and wanted to work as an investment banker in Mumbai after completing his Master's in Economics from Mangalore University.
Multinational consumer goods company Procter & Gamble has been named world's best company in terms of leadership followed by General Electric and Coca-Cola in the second and third place respectively, as per a Hay Group study.
Tata Tea, which sold its stake in US-based Glaceau last year, plans to begin selling a low-priced bottled water in the country through its unit Mount Everest Mineral Water, to take on global rivals such as Coca-Cola and PepsiCo in the Rs 1,500-crore packaged drinking water market."We want to do it quickly,'' Pradeep Poddar, managing director and CEO, Mount Everest, said. "The market is still very young and we can evolve it further through marketing new offerings."
There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.
Firms use imported pulp as Indian oranges have lower juice content. The Indian orange is yet to catch the fancy of beverage companies, foreign as well as Indian. Dabur, the leader in orange-based packaged juices with a 54 per cent market share, sources orange concentrate from North and South America for its 'Real' brand.
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
Lok Sabha Deputy Leader Vijay Kumar Malhotra said Health Minister Anbumani Ramadoss' reaction to the CSE study was highly condemnable as the minister said there was no need for an inquiry.
Coca-Cola will complete the process of divesting 49 percent stake in Indian operations by Feb 28, with its bankers close to finalising the financial institutions and high-net worth private individuals with whom the shares will be placed.
Soft drink major Coca Cola said on Tuesday it will launch a new advertisement campaign from Wednesday as part of its marketing communication strategy for 2007.
Charting out a new growth strategy for India, soft drinks major Coca Cola on Friday said it would turn to the country for its global services in different areas.
Taking cue from its Red lounge experience, which is popular amongst youth in the US and Singapore, Coca Cola is replicating the model in India with a pilot project in Pune.
Objective of the examination is to study the tax implications of such deals.
Following a global strategy to promote healthy beverages, Coca-Cola India is considering an entry into various new beverage segments such as juices in addition to sports and energy drinks.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
A company executive said a recently opened museum at Rashtrapati Bhawan was the trigger for getting a restaurant in the complex as visitors come from far-flung places
According to Indian tax laws, an acquisition or sale made by an overseas subsidiary of an Indian company is not liable for taxation in India.
US fast-food giant McDonald's Corp has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday.
Pepsi and Coca-Cola India have been asked to depose before the joint parliamentary committee probing pesticide allegations in beverages on December 16 and 17, respectively.
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